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Write content that brings value to your readers

This blog is getting pretty old now. I sporadically update it—which I’m fine with—but I’m not overly enthusiastic with the types of updates I’ve been making. I’ve tried to keep my writings really practical and educational. I wanted it to bring value to my friends, clients and readers. I wanted it to be useful, I wanted it to be of value.

When it comes to content marketing (i.e. a blog), I’ve been saying for ages that your content must bring value to the reader. (There’s an interesting dualism between value and context, but let’s stick to value for now.).

I encourage people to think of their content as a gift. Why would you give a gift of something that they don’t want? Similarly, why write articles that nobody wants to read?

Previously, I believed that educational and informative content was the best way I could provide value—it is the gift that I could give. But that type takes time to write, is kind of boring to write, and now, generative AI can churn it out in seconds.

That is not the landscape I want to compete within, nor is it where I am able to best deliver my unique value.

Recently, a friend and former colleague encouraged me during a conversation about life. He said that the value I bring lies in how I think. I think differently from most people. I’ve felt that (especially when I don’t understand why others don’t "get it"), and it’s something I’ve heard from others over the years.

So, I’m going to refocus on where I can bring my distinct value—and that is with my thinking. Moving forward, I’ll focus more on sharing my thoughts on various topics—still within tech, marketing and product of course.

In other news, I’ve slowly been rebuilding my site in Astro and React. I haven’t loved Next.js, I don’t think I set the project up correctly and it's been really hard to maintain. I’m also a much better developer than when I first built my Next version of the site. Astro appeals to me with its amazing performance and a bunch of other nerdy things.

I’ll share more about this once I launch the new version of my site—rebuild #4

Category: Tag: Update

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