Write content that brings value to your readers

This blog is getting pretty old now. I sporadically update it—which I’m fine with—but I’m not overly enthusiastic with the types of updates I’ve been making. I’ve tried to keep my writings really practical and educational. I wanted it to bring value to my friends, clients and readers. I wanted it to be useful, I wanted it to be of value.

When it comes to content marketing (i.e. a blog), I’ve been saying for ages that your content must bring value to the reader. (There’s an interesting dualism between value and context, but let’s stick to value for now.).

I encourage people to think of their content as a gift. Why would you give a gift of something that they don’t want? Similarly, why write articles that nobody wants to read?

Previously, I believed that educational and informative content was the best way I could provide value—it is the gift that I could give. But that type takes time to write, is kind of boring to write, and now, generative AI can churn it out in seconds.

That is not the landscape I want to compete within, nor is it where I am able to best deliver my unique value.

Recently, a friend and former colleague encouraged me during a conversation about life. He said that the value I bring lies in how I think. I think differently from most people. I’ve felt that (especially when I don’t understand why others don’t "get it"), and it’s something I’ve heard from others over the years.

So, I’m going to refocus on where I can bring my distinct value—and that is with my thinking. Moving forward, I’ll focus more on sharing my thoughts on various topics—still within tech, marketing and product of course.

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In other news, I’ve slowly been rebuilding my site in Astro and React. I haven’t loved Next.js, I don’t think I set the project up correctly and it's been really hard to maintain. I’m also a much better developer than when I first built my Next version of the site. Astro appeals to me with its amazing performance and a bunch of other nerdy things.

I’ll share more about this once I launch the new version of my site—rebuild #4