The man behind the blog. I am aware of how lame that is. This is a little preamble about me and why I am writing this. in short - because why not?

About Me - Josh Wayman

Hi, I'm Josh

Almost a year ago I replaced Wordpress as the backend of my website and moved it all to a modern headless stack using Sanity CMS and Next.js. People don't care.

People don’t care what technology your site is built on

Apple is releasing iOS15 soon and with it comes a whole host of exciting new privacy features. These will inhibit how Marketers are able to track a users behaviour.

Email open rates are about to skyrocket—and it's bad | Josh Wayman

Email open rates are about to skyrocket—and it's bad

A jargon-free guide to getting your site in Google.  It’s a question I get asked a lot by people that don’t work in digital. I breathe in deep, prepare to explain what I know about Google’s algorithm and then stop myself.

How do I appear at the top of Google? | Josh Wayman

How do I appear at the top of Google?

Most webpages suck as they don't consider the user. Here is a few pointers on how to make the pages on your site better.

What Information is Important on a Web Page?

URL parameters are an essential part of digital marketing, yet one that is often overlooked or not understood.

The Definitive Guide to URL Parameters for Digital Marketers (2021) | Josh W.

The Definitive Guide to URL Parameters for Digital Marketers (2021)

Photo by Aaron Burden on Unsplash. Licensed under CC.

I had had great ambition for this blog. However it has been largely abandoned over the years. Here are four lessons I've learned about blogging from it.

Lessons from an abandoned blog | Josh Wayman

Lessons from an abandoned blog

People understand that you need to measure and report on things in order to understand performance or progress.

Measurement and reporting | Josh Wayman

Measurement and reporting

Innovation is highly desirable in business today. The pressure to innovate has never been higher. But what is innovation? Here are a few thoughts.

A few thoughts on innovation | Josh Wayman

A few thoughts on innovation

Habits. They are things we either are trying to build or trying to break. Let's talk about what makes a habit and how they can be used to market.

New years, habits and marketing | Josh Wayman

New years, habits and marketing

Gmail announced they would support style tags. Email marketing is going to change forever. This is why this change is so important.

A new age in email marketing is here | Josh Wayman

A new age in email marketing is here

You may have noticed the site looks a little different. I haven't liked my design since I first launched my site. This is what I did to fix it.

Fresh look and fresh ideas | Josh Wayman

Fresh look and fresh ideas

It is a new year and it is the perfect time for you to enhance your online presence. Here are some quick actionable tips to get you on the right track.

9 actionable tips to enhance your online presence

Do you ever sit in a room and everybody is talking about strategy and you think that isn't a strategy. Yeah... It frustrates me too.

Strategy - You're doing it wrong | Josh Wayman

Strategy - You're doing it wrong

We are constantly being told that smart businesses are data driven. Data doesn't point to anything or say anything itself. Analysis and interpretation does.

Know your data | Josh Wayman

Know your data

Using media queries are a popular method of making your HTML email work on mobile. However this doesn't work for Gmail. This is why that is important.

Media queries, HTML email design and Gmail | Josh Wayman

Media queries, HTML email design and Gmail

Marketing automation is this buzzword that is becoming increasingly popular. In this article I step through three automated emails that every website needs.

3 automated emails every website needs | Josh Wayman

3 automated emails every website needs

Mail Box Ghetto (modified) Jonny Hughes. Licensed under CC-BY.

Email marketing is a funny thing. It isn't sexy like social and it isn't as cool as SEO. It is digital marketing's dork. Here is how to improve yours.

7 tips for better email marketing | Josh Wayman

7 tips for better email marketing

38-365 Fingerprint Bram Cymet. Licensed under CC BY-NC.

FingerprintJS is a tiny JavaScript library that creates unique browser fingerprints based on a whole host of factors. Here is how to implement it in 3 steps

How to implement Fingerprint.js with Google Tag Manager

Google Tag Manager has to be one of the most underrated tools around. Here is how to use it to set up different Analytic environments with it.

How to Switch Analytics Properties with Google Tag Manager

How to switch analytics properties with Google Tag Manager

Cloud Kingdom Bill Dickinson. Licensed under CC-BY-NC-ND.

It is coming for your business. It will fill your executives with buzzwords and confusion. It is cloud fever.

Get your head out of the cloud | Josh Wayman

Get your head out of the cloud

I launched this website about two weeks ago now and it has been sitting there with no content on it. This is a story about me shipping it.

JoshWayman