
Why you shouldn't have a blog on your site
A blog takes a lot of time, effort and smarts to yield any fruit. You are probably better of spending that time and money on ads or anything else than writing a crapy article no one will read.
Digital Strategy, Data and Technology
I didn’t think this day would come. I thought that Google Analytics 3 AKA Universal Analytics would always be a part of my digital world, I didn’t think it couldn’t be—but here we are.
A blog takes a lot of time, effort and smarts to yield any fruit. You are probably better of spending that time and money on ads or anything else than writing a crapy article no one will read.
URL parameters are an essential part of digital marketing, yet one that is often overlooked or not understood.
Almost a year ago I replaced Wordpress as the backend of my website and moved it all to a modern headless stack using Sanity CMS and Next.js. People don't care.
Apple is releasing iOS15 soon and with it comes a whole host of exciting new privacy features. These will inhibit how Marketers are able to track a users behaviour.
A jargon-free guide to getting your site in Google. It’s a question I get asked a lot by people that don’t work in digital. I breathe in deep, prepare to explain what I know about Google’s algorithm and then stop myself.