joshwayman

joshwayman

Marketing Strategy, Product, Data and Tech

Think differently, innovate boldly, and tackle problems with a unique perspective.

I write about marketing strategy, product, data and tech.

Step Out of the Service Swamp: Digital as a Strategic Driver
Step Out of the Service Swamp: Digital as a Strategic Driver
May 2025
The Website Project: The Trojan Horse of Organisational Transformation
The Website Project: The Trojan Horse of Organisational Transformation
March 2025
Dilophosaurus, time-traveling cows, and the pursuit of truth
Dilophosaurus, time-traveling cows, and the pursuit of truth
February 2025
Data Governance: Cultural Insights and Practical Tips
Data Governance: Cultural Insights and Practical Tips
February 2025
All Data and No Insight
All Data and No Insight
January 2025
Categories
Cover image for Digital Marketing
Digital Marketing
Cover image for Automation and Email Marketing
Automation and Email Marketing
Cover image for Data and Analytics
Data and Analytics
Cover image for Commentary
Commentary
Vintage Wayman
Passion, Consistency and Momentum: 10 Years of Blogging
Passion, Consistency and Momentum: 10 Years of Blogging
January 2025
Blasting off with Astro—V5.0 of this site
Blasting off with Astro—V5.0 of this site
December 2024
Write content that brings value to your readers
Write content that brings value to your readers
November 2024
Is AI revolutionising creativity or diluting authenticity?
Is AI revolutionising creativity or diluting authenticity?
May 2024
Fundraising segmentation 101: the basics
Fundraising segmentation 101: the basics
December 2023
Thank You and Goodbye Google Analytics 3
Thank You and Goodbye Google Analytics 3
July 2023
Why you shouldn't have a blog on your site
Why you shouldn't have a blog on your site
April 2023
The Definitive Guide to URL Parameters for Digital Marketers (2023)
The Definitive Guide to URL Parameters for Digital Marketers (2023)
March 2023
People don’t care what technology your site is built on
People don’t care what technology your site is built on
February 2023
Email open rates are about to skyrocket—and it's bad
Email open rates are about to skyrocket—and it's bad
September 2021
How do I appear at the top of Google?
How do I appear at the top of Google?
August 2021
What Information is Important on a Web Page?
What Information is Important on a Web Page?
May 2021
Lessons from an abandoned blog
Lessons from an abandoned blog
August 2020
Measurement and reporting
Measurement and reporting
April 2017
A few thoughts on innovation
A few thoughts on innovation
March 2017
New years, habits and marketing
New years, habits and marketing
January 2017
A new age in email marketing is here
A new age in email marketing is here
September 2016
Fresh look and fresh ideas
Fresh look and fresh ideas
September 2016
9 actionable tips to enhance your online presence
9 actionable tips to enhance your online presence
January 2016
Strategy - You're doing it wrong
Strategy - You're doing it wrong
November 2015
Know your data
Know your data
August 2015
Media queries, HTML email design and Gmail
Media queries, HTML email design and Gmail
April 2015
3 automated emails every website needs
3 automated emails every website needs
March 2015
7 tips for better email marketing
7 tips for better email marketing
February 2015
How to implement Fingerprint.js with Google Tag Manager
How to implement Fingerprint.js with Google Tag Manager
February 2015
How to switch analytics properties with Google Tag Manager
How to switch analytics properties with Google Tag Manager
January 2015
Get your head out of the cloud
Get your head out of the cloud
January 2015
The first steps are the hardest
The first steps are the hardest
January 2015