Everything I do I try to do it through data driven decisions. Solid analytics is a cornerstone for these. For me Google Analytics and Google Tag Manager are my weapons of choice. My aim for this category is to share what I’ve done to be successful or how I’ve fallen flat on my face.
Fundraising segmentation 101: the basics
Segmentation is a powerful tool for fundraisers but it is something that I haven’t often seen done well and something that there is very little information out there on that isn’t locked behind a paywall or an agency.
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Thank You and Goodbye Google Analytics 3
I didn’t think this day would come. I thought that Google Analytics 3 AKA Universal Analytics would always be a part of my digital world, I didn’t think it couldn’t be—but here we are.
Measurement and reporting
People understand that you need to measure and report on things in order to understand performance or progress.
Know your data
We are constantly being told that smart businesses are data driven. Data doesn't point to anything or say anything itself. Analysis and interpretation does.
How to implement Fingerprint.js with Google Tag Manager
FingerprintJS is a tiny JavaScript library that creates unique browser fingerprints based on a whole host of factors. Here is how to implement it in 3 steps
How to switch analytics properties with Google Tag Manager
Google Tag Manager has to be one of the most underrated tools around. Here is how to use it to set up different Analytic environments with it.