CategoryData and Analytics

Everything I do I try to do it through data driven decisions. Solid analytics is a cornerstone for these. For me Google Analytics and Google Tag Manager are my weapons of choice. My aim for this category is to share what I’ve done to be successful or how I’ve fallen flat on my face.

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Thank You and Goodbye Google Analytics 3

I didn’t think this day would come. I thought that Google Analytics 3 AKA Universal Analytics would always be a part of my digital world, I didn’t think it couldn’t be—but here we are.

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Measurement and reporting

People understand that you need to measure and report on things in order to understand performance or progress.

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Know your data

We are constantly being told that smart businesses are data driven. Data doesn't point to anything or say anything itself. Analysis and interpretation does.