Data and Analytics

Data and Analytics

Everything I do I try to do it through data driven decisions. Solid analytics is a cornerstone for these. For me Google Analytics and Google Tag Manager are my weapons of choice. My aim for this category is to share what I’ve done to be successful or how I’ve fallen flat on my face.

All Data and No Insight
All Data and No Insight
January 2025
Fundraising segmentation 101: the basics
Fundraising segmentation 101: the basics
December 2023
Thank You and Goodbye Google Analytics 3
Thank You and Goodbye Google Analytics 3
July 2023
Measurement and reporting
Measurement and reporting
April 2017
Know your data
Know your data
August 2015
How to implement Fingerprint.js with Google Tag Manager
How to implement Fingerprint.js with Google Tag Manager
February 2015
How to switch analytics properties with Google Tag Manager
How to switch analytics properties with Google Tag Manager
January 2015