CategoryData and Analytics

Everything I do I try to do it through data driven decisions. Solid analytics is a cornerstone for these. For me Google Analytics and Google Tag Manager are my weapons of choice. My aim for this category is to share what I’ve done to be successful or how I’ve fallen flat on my face.

Cover Image for Fundraising segmentation 101: the basics

Fundraising segmentation 101: the basics

Segmentation is a powerful tool for fundraisers but it is something that I haven’t often seen done well and something that there is very little information out there on that isn’t locked behind a paywall or an agency.

Read more

Cover Image for Thank You and Goodbye Google Analytics 3

Thank You and Goodbye Google Analytics 3

I didn’t think this day would come. I thought that Google Analytics 3 AKA Universal Analytics would always be a part of my digital world, I didn’t think it couldn’t be—but here we are.

Cover Image for Measurement and reporting

Measurement and reporting

People understand that you need to measure and report on things in order to understand performance or progress.

Cover Image for Know your data

Know your data

We are constantly being told that smart businesses are data driven. Data doesn't point to anything or say anything itself. Analysis and interpretation does.