CategoryAutomation and Email Marketing

An emerging buzzword. Just as misunderstood as the cloud. I find Marketing Automation one of the most exciting areas of digital marketing. The possibilities are going to be endless. I want to share my discoveries, failures, tips and hints here.

Two years ago digital marketers wouldn't have taken email seriously at all however now email marketing is currently having a strange revival. I've been making responsive emails and running complicated campaigns for a number of years now. With email posts I aim to share my my expertise and try and get people as excited about emails as I am.

Cover Image for Email open rates are about to skyrocket—and it's bad

Email open rates are about to skyrocket—and it's bad

Apple is releasing iOS15 soon and with it comes a whole host of exciting new privacy features. These will inhibit how Marketers are able to track a users behaviour.

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Cover Image for A new age in email marketing is here

A new age in email marketing is here

Gmail announced they would support style tags. Email marketing is going to change forever. This is why this change is so important.

Cover Image for Media queries, HTML email design and Gmail

Media queries, HTML email design and Gmail

Using media queries are a popular method of making your HTML email work on mobile. However this doesn't work for Gmail. This is why that is important.

Cover Image for 3 automated emails every website needs

3 automated emails every website needs

Marketing automation is this buzzword that is becoming increasingly popular. In this article I step through three automated emails that every website needs.

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Cover Image for 7 tips for better email marketing

7 tips for better email marketing

Email marketing is a funny thing. It isn't sexy like social and it isn't as cool as SEO. It is digital marketing's dork. Here is how to improve yours.