I thrive on the dynamic interplay between technology and human behaviour. I’m driven, always seeking to improve, and I excel at uncovering the stories data tells.
I am a strategist, innovator, marketer, data analyst and web developer.
It’s not a common combination. It’s kind of like black tea and strawberries—unexpected but surprisingly good.
I’d been talking about starting this blog for a long time (and had held the domain for longer). It was really hard for me to put myself out there—it still is. Eventually I made a deal with a friend: if I’d launch my blog, he’d buy me a beer.
So on 7 January 2015, I did exactly that—and enjoyed my free beer.
I write semi-regularly, having taken breaks and coming back over the years. I am a passionate person, have a pretty dry sense of humour, and I love what I do. I want to share my passion by writing informative and entertaining articles. I love analogies and often use them to communicate complex ideas as they make things stick.
You can follow my journey over the years below:
- The first steps are the hardest (2015)
- Fresh look and fresh ideas (2016)
- Lessons from an abandoned blog (2020)
- People don’t care what technology your site is built on (2023)
- Write content that brings value to your readers (2024)
- Passion, Consistency and Momentum: 10 Years of Blogging (2025)
I hope you enjoy reading my articles as much as I do writing them.
I’m based in Newcastle, Australia. Come say hi on the Bluesky or LinkedIn.