I thrive on the dynamic interplay between technology and human behaviour. I’m driven, always seeking to improve, and I excel at uncovering the stories data tells.

I am a strategist, innovator, marketer, data analyst and web developer.

It’s not a common combination. It’s kind of like black tea and strawberries—unexpected but surprisingly good.

I’d been talking about starting this blog for a long time (and had held the domain for longer). It was really hard for me to put myself out there—it still is. Eventually I made a deal with a friend: if I’d launch my blog, he’d buy me a beer.

So on 7 January 2015, I did exactly that—and enjoyed my free beer.

I write semi-regularly, having taken breaks and coming back over the years. I am a passionate person, have a pretty dry sense of humour, and I love what I do. I want to share my passion by writing informative and entertaining articles. I love analogies and often use them to communicate complex ideas as they make things stick.

You can follow my journey over the years below:

I hope you enjoy reading my articles as much as I do writing them.

I’m based in Newcastle, Australia. Come say hi on the Bluesky or LinkedIn.