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The Definitive Guide to URL Parameters for Digital Marketers (2023)
URL parameters are an essential part of digital marketing, yet one that is often overlooked or not understood.
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Thank You and Goodbye Google Analytics 3
I didn’t think this day would come. I thought that Google Analytics 3 AKA Universal Analytics would always be a part of my digital world, I didn’t think it couldn’t be—but here we are.
Why you shouldn't have a blog on your site
A blog takes a lot of time, effort and smarts to yield any fruit. You are probably better of spending that time and money on ads or anything else than writing a crapy article no one will read.
People don’t care what technology your site is built on
Almost a year ago I replaced Wordpress as the backend of my website and moved it all to a modern headless stack using Sanity CMS and Next.js. People don't care.
How do I appear at the top of Google?
A jargon-free guide to getting your site in Google. It’s a question I get asked a lot by people that don’t work in digital. I breathe in deep, prepare to explain what I know about Google’s algorithm and then stop myself.
What Information is Important on a Web Page?
Most webpages suck as they don't consider the user. Here is a few pointers on how to make the pages on your site better.