It's marketing that is digital!
Is AI revolutionising creativity or diluting authenticity?
There is no doubt about it, Generative AI is changing things. It is changing how we work, how things look, and how we approach things. We’ve got this new tool that is helping us be more efficient, express ourselves creatively and is fun!
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The Definitive Guide to URL Parameters for Digital Marketers (2023)
URL parameters are an essential part of digital marketing, yet one that is often overlooked or not understood.
Thank You and Goodbye Google Analytics 3
I didn’t think this day would come. I thought that Google Analytics 3 AKA Universal Analytics would always be a part of my digital world, I didn’t think it couldn’t be—but here we are.
Why you shouldn't have a blog on your site
A blog takes a lot of time, effort and smarts to yield any fruit. You are probably better of spending that time and money on ads or anything else than writing a crapy article no one will read.
People don’t care what technology your site is built on
Almost a year ago I replaced Wordpress as the backend of my website and moved it all to a modern headless stack using Sanity CMS and Next.js. People don't care.
How do I appear at the top of Google?
A jargon-free guide to getting your site in Google. It’s a question I get asked a lot by people that don’t work in digital. I breathe in deep, prepare to explain what I know about Google’s algorithm and then stop myself.