It's marketing that is digital!
The Definitive Guide to URL Parameters for Digital Marketers (2021)
URL parameters are an essential part of digital marketing, yet one that is often overlooked or not understood.
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Why you shouldn't have a blog on your site
A blog takes a lot of time, effort and smarts to yield any fruit. You are probably better of spending that time and money on ads or anything else than writing a crapy article no one will read.
People don’t care what technology your site is built on
Almost a year ago I replaced Wordpress as the backend of my website and moved it all to a modern headless stack using Sanity CMS and Next.js. People don't care.
How do I appear at the top of Google?
A jargon-free guide to getting your site in Google. It’s a question I get asked a lot by people that don’t work in digital. I breathe in deep, prepare to explain what I know about Google’s algorithm and then stop myself.
What Information is Important on a Web Page?
Most webpages suck as they don't consider the user. Here is a few pointers on how to make the pages on your site better.
Lessons from an abandoned blog
I had had great ambition for this blog. However it has been largely abandoned over the years. Here are four lessons I've learned about blogging from it.