Digital Strategy, Data and Technology
When it comes to content marketing (i.e. a blog), I’ve been saying for ages that your content must bring value to the reader.
There is no doubt about it, Generative AI is changing things. It is changing how we work, how things look, and how we approach things. We’ve got this new tool that is helping us be more efficient, express ourselves creatively and is fun!
Segmentation is a powerful tool for fundraisers but it is something that I haven’t often seen done well and something that there is very little information out there on that isn’t locked behind a paywall or an agency.
I didn’t think this day would come. I thought that Google Analytics 3 AKA Universal Analytics would always be a part of my digital world, I didn’t think it couldn’t be—but here we are.
A blog takes a lot of time, effort and smarts to yield any fruit. You are probably better of spending that time and money on ads or anything else than writing a crapy article no one will read.
URL parameters are an essential part of digital marketing, yet one that is often overlooked or not understood.